It’s time for us to add a few new members to our flock, but I wanted to chat with my original adventurers first! Y’all have been amazing. Patient and full of grace as we’ve worked out some of the kinks and learned together about marketing In the Shadow of Jezebel.
Most of y’all are aware that I’m with Waterbrook/Multnomah for my next two books, Pharaoh’s Daughter and Miriam. I’m looking forward to working closely with Shannon Marchese (editor) and Amy Haddock (marketing), and they seem very excited about WB/Mult’s first venture into biblical fiction.
On June 10th, Amy presented the marketing package for all WB/Mult’s spring releases to their sales team. Pharaoh’s Daughter was among them, so Amy and I worked together in the days leading up to the conference to prepare a concise snapshot of the story that would knock their socks off!
I wrote a devotional, a magazine article, and the design team created an AMAZING cover (which you’ll see soon!). Another part of that preparation was answering questions about YOU! Yep, WB/Mult. is extremely interested in my BFFs and the amazing job you’ve done in helping promote my books!
The folks at WB/Mult wanted to know what a BFF does, how our team functions, and what benefits I’ve encountered as a direct result of BFF participation. I created the following document that I felt defines Good and Great BFFs, making creativity and initiative the nuanced difference between the two.
WHAT MAKES A GOOD BFF TEAM MEMBER?
- Someone who loves God’s Word and is passionate about a deeper understanding of its culture, characters, and stories.
- Someone who will submit a review for Mesu’s books to online retailers or reader social sites: Amazon, Barnes & Noble, ChristianBook.com (CBD), Books-A-Million, The Book Depository (International sales), Goodreads, NovelCrossing, or Shelfari.
- Someone who is connected to other readers (either through online reader sites—like Goodreads.com, BookFun.org, or NovelCrossing.com—or community/church book clubs). Or even those who work at a library—church or public.
- Someone who is comfortable sharing his/her opinion with others through word-of-mouth or online social media.
- Someone who is faithful, trustworthy, and encouraging—the BFF team is a group of friends growing in relationship with each other and with the Lord Jesus Christ. Though our primary purpose is to share our common enjoyment of reading biblical novels, we also occasionally share a personal prayer request that is to remain confidential among our members.
WHAT MAKES A GREAT BFF TEAM MEMBER?
- Someone who is willing to write a blog post (400-750 wds) representative of a lesson learned from Mesu’s most recent book.
- Someone who generates new ideas for BFF Team contests.
- Someone who posts on his/her personal blog to promote Mesu’s books (and other biblical novels) through book reviews, contests, and/or devotional thoughts.
- Someone who shows creativity in promoting well-researched biblical novels. Start a church book club. Have a Broken Vessel Pottery Party. Start a Biblical Novel Pinterest Board. Great ideas are as unlimited as the God who gives them!
A Few Changes…
It’s been fun getting to know our BFF members, and I feel blessed to have such an active team. We have only seventy total spots for BFFs, so I’m advertising ten open spots (that’s assuming all our current BFFs remain). We’re purposely keeping the number small to maintain camaraderie. Our Facebook Group has seemed to gel, and we’d love to have more of you join in prayer there!
Several of y’all have voiced a desire to do more, to generate more ideas on how to spread the word. So, we’ve discovered a fun way to do that!
Angie has created a Google form with blanks for each member to enter in his/her promotional activities for the week. When you submit your form each week, two things happen.
- You can click a button to see what creative ways other BFFs are promoting my books! It’s a great way to share ideas with each other.
- It will also serve as a simple weekly contest. Everyone who records their activity will automatically be entered into a drawing for a small prize. (Yes, we’ve learned our lesson on complicated contests!!!)
We’ll begin using the new forms when the new members come on board September 1st. More details in my August post!
Promotional Activity? Huh?
Weekly “promotional activity” can be as simple as mentioning one of my books on Facebook, Twitter, or sharing a pin on Pinterest. Or maybe you’d like to write a devotional to share with the team, post a review to an online retailer (Amazon, CBD.com, Barnes & Noble, Goodreads, NovelCrossing, Books-a-Million), or highlight your favorite quotes from the books in your e-reader (if your e-reader is set to share, others will see your highlights!).
If you’re not a social media nut, you could share bookmarks or recommend my books to a bookstore, library, book club, friend, or family member. All these are “promotional activities,” and you can check out a few more suggestions on our BFFs Only webpage (http://mesuandrews.com/mesus-bffs/) –but the possibilities are limitless!
Thank you, Thank you, Thank you!
More than anything, I want to take this opportunity to thank you for being a part of my first-ever BFF Team! You’ve made my first leap into team-based marketing a true joy, and I appreciate each one of you!
I do, however, want to be sensitive to your time constraints and changing life demands. If anyone feels he or she needs to step off the team, now is the time to make that decision. The application process for new members begins August 1st, and we want to have an excited and active team in place for March.
Contact Angie or Me:
Thanks again for all your encouragement, hard work, and support.